Since most folks know very little about computer security and anti-virus software, many tend to keep whatever came with their system when they first purchased it. Before the trial expiration period, you may receive repeated notices about renewing or purchasing a subscription in order to continue using the anti-virus. When the trial period expires, the user will have to either remove the software or purchase the full version in order to keep using the product. ![]() Pre-packaged trial security software allows the user to receive the benefit of a fully working version for a limited time in order to experience all features and functionality. For Symantec and McAfee, ‘Arms Race’ for Security. ![]() Computer advertisements that say they include anti-virus protection is a selling point for many buyers. ![]() It is not uncommon for a computer manufacturer to partner or enter into an agreement with a well known anti-virus vendor (Norton, McAfee, etc) to include their product as part of a marketing strategy for generating revenue. Many OEM manufacturers provide (bundle) promotional trial versions of anti-virus programs preinstalled on computers as part of their software package.
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